Our story begins 1948.Since more than 70 years, we are the only watch company originating from Ticino, the Italian-speaking area of Switzerland. We are independent of large watch company groups and have a huge admiration for design.
Our company is since the early days obsessed in designing and creating minimalistic time pieces that blend into day to day life and provide a subtle element of chic to the proud owner of our products. To achieve this, each of our watches is designed in Switerzland. Our Design team works closely together with the colleagues in the markets to grasp trends and vibes, which are then translated into our design time pieces. We work with designers from different international backgrounds. We have Mexican, Italian, German, Danish and Swiss colleagues who take utmost care to create unique and innovative design timepieces. -- Stephan Theusinger (Manno, Ticino, Switzerland)
Stay in touch with us by joining our newsletter. You’ll be the first to know about new product launches. Throughout our journey we won several renown Design prizes e.g. Red Dot Awards and Good Design prize.
LAUNCHED NEW CHINESE WEB SITE
Launched a new web site www.alfex.com.hk provide Chinese version & English version, more product promotion will be followed.
DARE TO BE DIFFERENT
With the latest collections Alfex strongly embodies ist slogan DARE TO BE DIFFERENT
LAUNCH NEW MODEL
Launched the new mechancial watch
LAUNCH SMART WATCHES
Alfex launches its 1st Swiss made SmartWatch
IKON COLLECTION
Alfex launches the colorful IKON led light watches
ALFEX 65th ANNIVERSARY, NEW MODEL LAUNCHED IN BASEL FAIR
Alfex celebrates its 65th anniversary and launches in BASEL FAIR exhibition for a new brand repositioning strategy, focussing strongly on design, the brand’s core value
UNIQUE AUTOMATIC WATCH LAUNCHED
The new automatic watch with the unique PWP1- 11 movement is launched at Baselworld
WINNER "GOOD DESIGN AWARD" & "RED DOT AWARD"
Year of 2009 Alfex wins the “Good Design Award” Model: 5624. Year of 2010 Alfex wins the "Red Dot Award" Model: 5624
ALFEX 60th ANNIVERSARY, AND WINNER "GOOD DESIGN AWARD"
The brand celebrates its 60th anniversary. To mark the occasion, it presents the “Giant Alarm Pazzola” model, part of the Bernhard Russi Collection Model: 5587. Alfex wins the “Good Design Award” Model: 5567
BRAND SPOKESPERSON
Brand spokesperson, Alpine ski champion Bernhard Russi creates the Badus and Lucendo watches for Alfex. The same year, Alfex works with the Swiss applied arts school HEAA ARC for the first time
WINNER "GOOD DESIGN AWARD"
Alfex wins the “Good Design Award” for Year of 2005 & 2006 Model: 5514 and 5515 and 5468
Alfex @ Aichi Japan
Alfex participates in the world fair in Aichi Japan, presenting its limited-edition “Cervino” model 5494
WINNER "GOOD DESIGN AWARD"
Alfex wins the “Good Design Award” Model: 5488
WINNER "RED DOT AWARD"
Red Dot award: Model: 5438
MOVE TO NEW OFFICE
For the fast expansion, Alfex head quarter and production line has moved to the new building in Manno.
MEMBER OF SWISS WATCH INDUSTRY FH
Alfex has been a member of the Federation of the Swiss Watch Industry FH.
WINNER "RED DOT AWARD"
Red Dot award: Model: 5360
WINNER "RED DOT AWARD"
Alfex wins the “Red Dot Award” again Model: 5301
WINNER "RED DOT AWARD"
For the first time, Alfex wins the “Red Dot Award”, established by Design Zentrum Nordrhein-Westfalen of Hamburg; Model: 5217
LAUNCH NEW MODEL
One of the ALFEX's hero product ref 5233
INTERNATIONAL COOPERATIONS
Cooperation begins with internationally renowned designers
LAUNCH NEW MODEL
One of the ALFEX's hero product ref 4693
LAUNCH NEW MODEL
One of the ALFEX's hero product ref 4565
ROYAL AIR FORCE MODEL
The “Royal Air Force Watch” model is produced in collaboration with the British Museum
FOCUS: DESIGN
CEO Hans U. Saurer refocuses the brand on design
LAUNCH NEW MODEL
One of the ALFEX's hero product ref 1055
ALFEX IS BORN
The Ferex brand is bought back by Gindraux which assigns it to Alfa Grosa, its long-time employee and Paul Perlmutter; the brand is reborn with the name Alfex (Alfa Export)
MILESTONE
Ferex merges with the group Economic Swiss Time of Basel, which is then taken over by SSIH (Omega, Tissot group)
FOUNDATION FEREX SA
Ferdinand Gindraux founds Ferex SA in Lugano, in the canton of Ticino, it was a watch manufacture company.
