For 70 years, Alfex, the independent watch company based in the Canton of Ticino (South of Switzerland) has been driven and inspired by design and Swiss standards of quality.
These values are fundamental for the brand and through the accurate research and development of its products, Alfex embodies its slogan DARE TO BE DIFFERENT!
We DARE TO BE DIFFERENT as we offer design and love for details more than fashion and mass production, creativity instead of conformity.
Alfex watches are Swiss made, classical but innovative, and they are produced with high quality components.
After the Basel collection, inspired by the light and its transition to darkness, for its Fall collection Alfex takes inspiration not only by the white and the black but also by colors.